Wednesday, 25 March 2015

"李不开你“面包

BreadTalk 是在做慈善还是替自己打广告?
以这种方式悼念我们一代伟大的领袖,真的很不恰当、很不尊敬!!

面包物语今晚在脸书中作书面道歉)




BreadTalk has put out a new bun to commemorate the life of Mr Lee Kuan Yew. It is called "Lee bu kai ni", loosely translated as "Will not leave you", playing on Mr Lee's Mandarin surname. It is filled with gula melaka-flavoured grated coconut and mixed with attap seed. http://str.sg/JNb

The buns had gone on sale with a sign: "Thank you for your unwavering strength and dedication in transforming Singapore. Filled with gula melaka-flavoured grated coconut and mixed with attap seed, this kampong-inspired creation is a tribute to a visionary leader who gave his life to build a nation from a kampong to a successful Singapore today. Let us join hands and hearts to honour him, Mr Lee Kuan Yew."

The buns go for $2 each. BreadTalk also said proceeds from the sales will be donated to the Community Chest.



面包物语(BreadTalk)今天在全国分店推出名为“李不开你”新产品,以纪念已故的建国总理李光耀,但这却引起反弹,公司对此表示道歉,并已将产品收回。
原本以李光耀先生命名的“李不开你”面包的售价为2新元,面包物语指出所有收益将捐给公益金。
“李不开你”面包的简介写道:“简洁的外形,代表了你的坚持与朴实;韧性的面团,代表了你不屈不挠的精神;椰子,椰糖融合切梭的亚答仔的肉馅,代表你带领新加坡人民从亚答屋时代一起共同建设今日美丽而富强的新加坡。李不开你,让我们握紧双手,团结一心!”
面包物语称会推出这个面包是为了纪念令人尊重的李光耀先生。虽然公司表示收益将全部捐出,但这个举动仍然引起反弹,不少公众表示这样的做法缺乏敏感度,并且是对李先生不敬的做法,甚至是从中牟利。
面包物语随后通过Facebook表示公司对此“深感抱歉”,并表示公司已立即停止售卖“李不开你”面包。面包新语也指出,公司仍会捐出3万新元给公益金。他们也对公众给予的反馈表示感激。
据《亚洲新闻台》,截止今天下午,“李不开你”面包已在多家面包店售完,或停止售卖。至少一家面包店称新面包之所以被停止售卖,是因为面包品质不达标。

后记:

面包物语在脸书作书面道歉

2 hrs · Edited · 
We would like to convey our deepest apologies with regard to the commemorative bun #‎rememberingLKY which was introduced at BreadTalk outlets today, 25 March 2015.
We regret that this product has caused much concern and appreciate the public's feedback which we take very seriously.
Our intent was to create a commemorative product in memory of the late Mr Lee Kuan Yew whom we deeply respect. Together with all Singaporeans, the passing of our Founding Prime Minister is deeply felt by all of us at BreadTalk. Nevertheless, we are made aware that this manner of remembering his legacy was insensitive in light of the current context.
With immediate effect, we will cease the sale of this product from all outlets.
As was our original intent to commit 100% of the buns’ sales proceeds to charity, BreadTalk will still be donating $30,000 to Community Chest.
Once again, we thank Singaporeans’ for sharing your concerns with us and greatly appreciate your feedback.


2 comments:

  1. 圣人也有错。。。
    既知错,就放他一马吧 !。。。

    ReplyDelete